Stake was to drive attention to professions and careers for which health sector is in need for recruitment. Blackpepper Studio was hired to drive a strategic communication campaign to promote the event, and manage the silent Flashmob at the Hospital. The key concept included a jingle developed for that occasion, as well as a « silent » concept and providing the helmets. Stage management during the D-day, photography and video caption were deployed, so as to build up images and sound for future use. A short broadcast video was then published to promote the event’s effects through social networking.

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