Invitations, satisfaction inquiries, mailings

Direct marketing

Local family Theater

In order widen spectator catchment in the same time as increasing membership, at the milestone of direction transition, Hotpepper Studio drove a new concept in art direction, with smile in the models and rigor in typography. The studio took part in promoting the press conference broadcasting interviews of the directors. All-household neighborhood marketing as well as direct marketing and poster campaigns backed the promotion of each of the five theater’s yearly production.

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Silent Flashmob @HUG

Stake was to drive attention to professions and careers for which health sector is in need for recruitment. Blackpepper Studio was hired to drive a strategic communication campaign to promote the event, and manage the silent Flashmob at the Hospital. The key concept included a jingle developed for that occasion, as well as a « silent » concept and providing the helmets. Stage management during the D-day, photography and video caption were deployed, so as to build up images and sound for future use. A short broadcast video was then published to promote the event’s effects through social networking.

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