Swissaid
The association wished to underline its purpose through its allover communication supports. A 5-member committee creative team was coached through marketing brand methodology which allowed to generate a new baseline to its logo.
For its 50th anniversary, the federation wished to strengthen ties with its funding associations. Team building and brainstorming were conducted in a way in which legitimacy and creativity had all its place. The result was a new baseline for its logo, drawing the line of allover communication supports.