Archives des Management - Julian's communication Portfolio

novembre 22, 2019 admin Branding, Team management

Swissaid

The association wished to underline its purpose through its allover communication supports. A 5-member committee creative team was coached through marketing brand methodology which allowed to generate a new baseline to its logo.

novembre 22, 2019 admin Branding, Team management

Swiss cooperation federation

For its 50th anniversary, the federation wished to strengthen ties with its funding associations. Team building and brainstorming were conducted in a way in which legitimacy and creativity had all its place. The result was a new baseline for its logo, drawing the line of allover communication supports.

novembre 21, 2019 admin Direct marketing, Management, Project management

City of Geneva

Combining duties over two services of the construction Department of Ville de Genève, the population was to be simultaneously informed of the negative impact of noise and trafic in their districts, but as well of the advantages. From basic maintenance road work to complete redevelopment, a combination of press conferences, flyer distribution, inaugurations and internet publications were to be set, with the inherent complexity of construction work. Public relations tasks were needed towards population and associations.

novembre 21, 2019 admin Direct marketing, Management, Project management

Silhouette International

In order to sustain and develop subscriptions in its fitness centers in Switzerland, the client operated many direct marketing operations. All-household flyering were spread to the center’s neighborhoods, combined with direct mailing proposing discounts to older clients. These operations were backed with poster and radio campaigns, but they were sampled independently due to their flexible and reagent nature.

novembre 20, 2019 admin Event management, Management, Media mix

Silent Flashmob @HUG

Stake was to drive attention to professions and careers for which health sector is in need for recruitment. Blackpepper Studio was hired to drive a strategic communication campaign to promote the event, and manage the silent Flashmob at the Hospital. The key concept included a jingle developed for that occasion, as well as a « silent » concept and providing the helmets. Stage management during the D-day, photography and video caption were deployed, so as to build up images and sound for future use. A short broadcast video was then published to promote the event’s effects through social networking.