Quartier Nord
2014 / Direct Marketing
Quartier Nord @EPFL
Les Arcades, association des commerçants regroupant La Migros, Denner, Gina et d’autres enseignes, ont mis au concours 3 agences pour la prise en charge de leur promotion. Hotpepper Studio avait été sélectionnée pour sa vision sociale et culturelle de la problématique.
| Context | Les Arcades retail associations stores promotion | Role | Hotpepepper Studio 2007 2018 personal costumer | Objective | Increase catchment area to neighborhood EPFL districts | Audience | Neighbor districts | Budget | CHF 150 000 | Period | 2014 |
- Client goal analysis, budgeting and planning
- All-household flyer and gazette content recommendation
- Gazette recycled dispenser search, selection and design
- All-household flyer, gazette and dispenser vendor selection, budgeting and manufacturing
- Gazette recycled dispenser installation plan, authorization management
- Merchant Interview, client weekly project report
- All-household flyer and 4-pager and poster gazette design
- Gazette image shooting and illustration, destkop publishing, finalization
- All-household flyer and gazette costing per contact and ROI
- Merchants’ advertising inserts copywriting and graphic design
- All-household flyer and gazette printing quality monitoring
- All-household flyer and gazette distribution address-witness monitoring
- All-household gazette feeding and replenishment, counting and return analysis.
- Global survey of returns with invitations at the event and ROI reporting
