Silent Flashmob @HUG
Stake was to drive attention to professions and careers for which health sector is in need for recruitment. Blackpepper Studio was hired to drive a strategic communication campaign to promote the event, and manage the silent Flashmob at the Hospital. The key concept included a jingle developed for that occasion, as well as a « silent » concept and providing the helmets. Stage management during the D-day, photography and video caption were deployed, so as to build up images and sound for future use. A short broadcast video was then published to promote the event’s effects through social networking.
| Context | Silent live arts event outdoor production | Role | Hotpepepper Studio / 2007 - 2018 personal customer | Objective | Under-recruitement health professions promotion | Audience | Geneva Hospital workers / population of Geneva and around 500 d-day onlookers | Budget | NC | Period | 2019 |
- Institutional objectives of the various stakeholders and associations analysis
- Parade of outfits conceptual integration into those institutional objectives
- Strategic communication platform and media coordination recommendation
- Creative design briefing writing, claims and slogans copywriting, briefing schemes
- Meetings with OrTra partners planning, preparation, implementation and participation
- Media selection and recommendation according to mended communication platform
- Budget and medi-mix coordination according to mended communication platform
- « Silent Flashmob » at the hospital Campaign concept, « silent » helmets recommendation
- D-day logistics preparatory interviews with CFP Arts, and with the HUGe
- Campaign cover image request, selection and recommendation at CFPArts
- Mandatory client graphic designer art direction and contents coordination
- D-day site location and measurement, logistical and technical approval plan design
- Logistical and technical approval plan update according to meetings
- Slogans and claims client braintsorming preparation and animation
- Slogans and claims client recommendation and selection, final copywriting
- Mandatory graphics projects presentation and argumenting with OrTra partners
- D-day musical jingle composition art direction and production coordination
- Client and partners coaching and accompaniment of overall D-day actors
- Sound production furnishing and oversight, stage management
- Photo / video equipment selection and rental
- 2-operator shooting staff briefing and oversight
- Video rushes selection, script and chaptering recommendation
- Titrated perpetuation video, 6-minutes, 2-minutes and 12 seconds post-productionn
