Automobile brand
Our client wished to stimulate sales around one of its new model global launch. Hotpepper Studio was hired to promote an open day by combining all-household and addressed direct marketing operations in neighboring municipalities. The studio provided the sound system and organized the overall reception and catering as well.
| Context | Open doors reception promotion and management | Role | Hotpepepper Studio (2007 - 2018) customer | Objective | Client address file sanitation | Audience | Around 8000 data adresses sanitation / 15'000 households direct marketing | Period | 2017-2018 |
- Client goal analysis, budgeting and planning
- Direct marketing publishing soft and hardware solution evaluation, testing and purchase
- All-household flyer target audience determination according to analysis conclusions
- All-household flyer costing per contact and ROI
- All-household flyer vendor selection, printing and shipping budgeting
- Mailing letter header drafting and callback script (consumer clients)
- All-household flyer design
- Client file processing and supervising of 8000 contacts, (duplicates / formatting)
- Mailing letter header personalization quality control, content supervising and correcting
- Mailing letter header printing and enveloping supervising
- Allover direct marketing production budget, design, print and lettershop tracking and survey
- Postal return slip, address book posting
- Telephone callback staff supervision
- Final client satisfaction telephone survey and weekly client report
- Client file updating according to postal returns and telephone callbacks
- Client file update finalization, technical and typographical formatting and delivery
- Mailing letter headers invitations to open doors personalization
- District diffusion selection in the terms of garage offers
- Mailing letter headers invitations returns survey
