Quartier Nord @EPFL
Our client wished to widen its catchment in the neighborhood districts. Hotpepper Studio was hired to promote various events by combining all-household Gazette distribution in neighboring municipalities, as well as an onsite visual identity. The studio provided the sound system and organized games and competitions.
| Context | Les Arcades retail associations stores promotion | Role | Hotpepepper Studio / 2007 - 2018 personal customer | Objective | Increase catchment area to neighborhood EPFL districts | Audience | Neighbour districts Vaud | Budget | CHF 150 0000 | Period | 2014 |
- Client goal analysis, budgeting and planning
- All-household flyer and gazette content recommendation
- Gazette recycled dispenser search, selection and design
- All-household flyer, gazette and dispenser vendor selection, budgeting and manufacturing
- Gazette recycled dispenser installation plan, authorization management
- Merchant Interview, client weekly project report
- All-household flyer and 4-pager and poster gazette design
- Gazette image shooting and illustration, destkop publishing, finalization
- All-household flyer and gazette costing per contact and ROI
- merchants’ advertising inserts copywriting and graphic design
- All-household flyer and gazette printing quality monitoring
- All-household flyer and gazette distribution address-witness monitoring
- All-household gazette feeding and replenishment, counting and return analysis
- Global survey of returns with invitations at the event and ROI reporting
