Swissaid
The association wished to underline its purpose through its allover communication supports. A 5-member committee creative team was coached through marketing brand methodology which allowed to generate a new baseline to its logo.
| Context | Brand's slogan renewsal | Role | Hotpepepper Studio / 2007 - 2018 personal customer | Objective | Increase the impact of the brand | Audience | National | Budget | NC | Period | 2015 |
- Objectives analysis with Steering Committee
- Strategic communication platform, competition positioning table criterias
- Familiarization with marketing methodology
- Brainstorming mastering, animation and participation
- Brainstorming results ranking over the competition positioning table criterias
- Final choice recommendation
