Swiss cooperation federation
For its 50th anniversary, the federation wished to strengthen ties with its funding associations. Team building and brainstorming were conducted in a way in which legitimacy and creativity had all its place. The result was a new baseline for its logo, drawing the line of allover communication supports.
| Context | 50th anniversary of the Federation new slogan | Role | Hotpepepper Studio / 2007 - 2018 personal customer | Objective | Mobilize associations around the celebration | around 15-staff | Audience | Constitutive Associations of the Federation and its partners and funders | Budget | NC | Period | 2015 |
- Objectives analysis with Steering Committee
- Strategic communication platform, competition positioning table criterias
- Collaboration diagram, sessions planning with Committee and Creative Team
- Familiarization of each group with marketing methodology, motivation to participate
- Brainstorming mastering, animation and participation
- Brainstorming results ranking over the competition positioning table criterias
- Final choice concelling and recommendation with the with Steering Committee
- Final choice explanation to the with Creative Team, graphic chart writing and edition
